Vanessa is a versatile and multidisciplinary marketer with more than 10 years experience working across various types of businesses; from education to tech start-ups, to gaming.
She’s passionate about creating innovative marketing strategies that engage the businesses’ target audience by leveraging unique combinations of marketing channels.
From digital marketing to public relations, external communications, content creation, messaging, design, outreach programmes and more, she’s built strategies that are not only fit for purpose but also smash expectations.
Some of Vanessa’s work includes building the marketing function from scratch at Bidstack with features in BBC, CNBC, PocketGamer and The Drum, leading the rebrand project for iotec Global (previously known as Intelligent Optimisations) and executing the ‘Where curiosity reigns’ campaign for King’s College London.
Throughout her career, Vanessa has worked with organisations and industry bodies from a variety of sectors including automotive (MG Motor UK, Porsche), entertainment (Odeon), gaming (Codemasters, Flying Squirrel, GIMA, McLaren Racing-Esports, Nautilus Mobile, NFG, Twitch), FMGC (Subway, Unilever), industry bodies (IAB UK, IAB US, IAA, ISBA), media (Dentsu, Havas, Mindshare, Publicis, The Trade Desk, Xaxis, Xandr) and travel (IHG, GWR).
Her and her teams’ efforts have also seen businesses like iotec receive Forbes recognition for their work in making adtech ethical and clients such as IHG and Codemasters win various awards and commendations.